:root{
    --canvas:#FBF7F4;
    --ink:#1A1A1A;
    --ink-soft:#4a4644;
    --accent:#7A1F50;
    --accent-deep:#5e1640;
    --blush:#F3E3EA;
    --line:#ece4de;
    --card:#ffffff;
    --radius:18px;
    --radius-lg:28px;
    --shadow-sm:0 1px 2px rgba(26,26,26,.04), 0 6px 18px rgba(26,26,26,.05);
    --shadow-md:0 2px 6px rgba(26,26,26,.05), 0 18px 44px rgba(26,26,26,.09);
    --maxw:1160px;
    --display:"Space Grotesk", system-ui, sans-serif;
    --body:"Inter", system-ui, -apple-system, sans-serif;
  }

  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
  body{
    margin:0;
    background:var(--canvas);
    color:var(--ink);
    font-family:var(--body);
    font-size:17px;
    line-height:1.62;
    letter-spacing:-.005em;
    -webkit-font-smoothing:antialiased;
    text-rendering:optimizeLegibility;
  }
  img{max-width:100%;display:block;}
  a{color:inherit;}

  h1,h2,h3{font-family:var(--display);font-weight:600;letter-spacing:-.02em;line-height:1.06;margin:0;}
  p{margin:0;text-wrap:pretty;}

  .wrap{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px;}
  .section{padding:96px 0;}
  @media (max-width:760px){ .section{padding:64px 0;} body{font-size:16px;} }

  .eyebrow{
    font-family:var(--display);
    font-size:13px;
    font-weight:600;
    letter-spacing:.16em;
    text-transform:uppercase;
    color:var(--accent);
    margin:0 0 18px;
  }

  /* Buttons */
  .btn{
    display:inline-flex;align-items:center;gap:10px;
    font-family:var(--display);font-weight:600;font-size:16px;
    text-decoration:none;cursor:pointer;border:none;
    padding:16px 28px;border-radius:999px;
    transition:transform .18s ease, box-shadow .18s ease, background .18s ease;
    letter-spacing:-.01em;
  }
  .btn-primary{background:var(--accent);color:#fff;box-shadow:0 8px 22px rgba(122,31,80,.3);}
  .btn-primary:hover{background:var(--accent-deep);transform:translateY(-2px);box-shadow:0 12px 30px rgba(122,31,80,.36);}
  .btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink);}
  .btn-ghost:hover{background:var(--ink);color:var(--canvas);transform:translateY(-2px);}
  .btn-light{background:#fff;color:var(--accent-deep);box-shadow:var(--shadow-sm);}
  .btn-light:hover{transform:translateY(-2px);box-shadow:var(--shadow-md);}
  .btn .arr{transition:transform .18s ease;}
  .btn:hover .arr{transform:translateX(4px);}

  .arr{width:16px;height:16px;flex:none;}

  /* Header */
  header.site{
    position:sticky;top:0;z-index:50;
    background:rgba(251,247,244,.82);
    backdrop-filter:saturate(150%) blur(12px);
    border-bottom:1px solid var(--line);
  }
  .nav{display:flex;align-items:center;justify-content:space-between;height:72px;}
  .brand{font-family:var(--display);font-weight:700;font-size:19px;letter-spacing:-.02em;text-decoration:none;color:var(--ink);display:flex;align-items:center;gap:10px;}
  .brand .dot{width:11px;height:11px;border-radius:50%;background:var(--accent);flex:none;}
  .nav-links{display:flex;align-items:center;gap:30px;}
  .nav-item{position:relative;display:flex;align-items:center;}
  .nav-links .nlink{font-size:15px;text-decoration:none;color:var(--ink-soft);font-weight:500;transition:color .15s;background:none;border:0;cursor:pointer;font-family:inherit;display:inline-flex;align-items:center;gap:5px;padding:0;line-height:1;}
  .nav-links .nlink:hover{color:var(--ink);}
  .nlink .dcaret{width:13px;height:13px;flex:none;transition:transform .2s;}
  .nav-item.open .nlink .dcaret{transform:rotate(180deg);}
  .drop{position:absolute;top:calc(100% + 16px);left:-14px;min-width:252px;background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow-md);padding:9px;opacity:0;visibility:hidden;transform:translateY(8px);transition:opacity .18s ease,transform .18s ease,visibility .18s;z-index:60;}
  .drop a{display:block;padding:10px 14px;border-radius:9px;font-size:14.5px;color:var(--ink-soft);text-decoration:none;font-weight:500;white-space:nowrap;transition:background .15s,color .15s;}
  .drop a:hover{background:var(--blush);color:var(--accent);}
  @media (hover:hover){ .nav-item.has-drop:hover .drop{opacity:1;visibility:visible;transform:translateY(0);} }
  .nav-item.open .drop{opacity:1;visibility:visible;transform:translateY(0);}
  .nav-links .btn-primary{color:#fff;}
  .nav .btn{padding:11px 20px;font-size:14.5px;}
  .nav-toggle{display:none;flex-direction:column;justify-content:center;gap:5px;width:44px;height:44px;background:none;border:0;cursor:pointer;padding:0;margin-left:auto;}
  .nav-toggle span{display:block;height:2px;width:24px;background:var(--ink);border-radius:2px;transition:transform .22s ease,opacity .18s ease;}
  .nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg);}
  .nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0;}
  .nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}
  @media (max-width:860px){
    .nav-toggle{display:flex;}
    .nav-links{position:absolute;top:72px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:#fff;border-bottom:1px solid var(--line);box-shadow:var(--shadow-md);padding:8px 22px 22px;max-height:calc(100vh - 72px);overflow-y:auto;display:none;}
    .nav-links.open{display:flex;}
    .nav-item{width:100%;flex-direction:column;align-items:stretch;}
    .nav-links > .nlink{width:100%;justify-content:space-between;padding:16px 0;font-size:17px;border-bottom:1px solid var(--line);}
    .nav-item .nlink{width:100%;justify-content:space-between;padding:16px 0;font-size:17px;border-bottom:1px solid var(--line);}
    .drop{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;border-radius:0;padding:2px 0 10px 14px;min-width:0;display:none;}
    .nav-item.open .drop{display:block;}
    .drop a{font-size:15.5px;padding:11px 8px;}
    .nav .btn{margin-top:18px;width:100%;justify-content:center;}
  }

  /* Hero */
  .hero{padding:80px 0 64px;position:relative;overflow:hidden;}
  .hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center;}
  .hero h1{font-size:clamp(40px,6.4vw,76px);font-weight:700;}
  .hero h1 .em{color:var(--accent);}
  .hero .sub{font-size:clamp(18px,2.2vw,21px);color:var(--ink-soft);margin:26px 0 34px;max-width:34ch;}
  .hero-cta{display:flex;align-items:center;gap:18px;flex-wrap:wrap;}
  .trust-strip{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin-top:30px;font-size:14px;color:var(--ink-soft);font-weight:500;}
  .trust-strip .ts{display:flex;align-items:center;gap:8px;}
  .trust-strip .tick{width:16px;height:16px;border-radius:50%;background:var(--blush);display:inline-flex;align-items:center;justify-content:center;flex:none;}
  .trust-strip .tick svg{width:9px;height:9px;}

  /* Hero visual — bundle photo (transparent, floats on cream) */
  .hero-visual{display:flex;align-items:center;justify-content:center;}
  .hero-bundle{width:min(100%,560px);height:auto;filter:drop-shadow(0 26px 46px rgba(122,31,80,.20));animation:floatY 6s ease-in-out infinite;}
  @media (max-width:860px){ .hero-visual{order:-1;margin-bottom:6px;} .hero-bundle{width:min(84%,440px);} }
  @media (prefers-reduced-motion:reduce){ .hero-bundle{animation:none;} }

  /* Hero visual — stacked wrappers, pure CSS (legacy, unused) */
  .hero-art{position:relative;height:440px;}
  .wrapper-card{
    position:absolute;border-radius:22px;box-shadow:var(--shadow-md);
    display:flex;flex-direction:column;justify-content:space-between;
    padding:22px;color:#fff;overflow:hidden;
  }
  .wrapper-card .wlabel{font-family:var(--display);font-weight:600;font-size:13px;letter-spacing:.04em;opacity:.92;}
  .wrapper-card .wbig{font-family:var(--display);font-weight:700;line-height:1;}
  .wc1{width:230px;height:300px;left:6%;top:18%;background:linear-gradient(150deg,#7A1F50,#511035);transform:rotate(-7deg);z-index:2;}
  .wc1 .wbig{font-size:34px;}
  .wc2{width:210px;height:280px;right:4%;top:4%;background:linear-gradient(150deg,#1A1A1A,#3a3431);transform:rotate(6deg);z-index:1;}
  .wc2 .wbig{font-size:30px;}
  .wc3{width:170px;height:215px;right:16%;bottom:0;background:#fff;color:var(--ink);transform:rotate(-3deg);z-index:3;border:1px solid var(--line);}
  .wc3 .wbig{font-size:22px;}
  .wc3 .wlabel{color:var(--accent);opacity:1;}
  .wseal{font-size:11px;font-weight:600;letter-spacing:.06em;opacity:.85;font-family:var(--display);}
  .wlogo{width:38px;height:38px;border-radius:50%;border:1.5px solid currentColor;display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:700;font-size:15px;}

  @media (max-width:860px){
    .hero-grid{grid-template-columns:1fr;gap:8px;}
    .hero-art{height:340px;order:-1;margin-bottom:8px;}
    .hero .sub{max-width:none;}
    .wc1{left:2%;} .wc2{right:2%;} .wc3{right:12%;}
  }
  @media (max-width:480px){
    .hero-art{height:300px;transform:scale(.86);transform-origin:center;}
  }
  /* B2B hub hero: the CSS placeholder card-stack overlaps (clipping the middle
     card's text) and pushes the H1 far down the fold on phones. Hide it below
     560px so the headline leads, matching the text-first heroes on the other
     B2B sub-pages. Restore/replace when a real B2B hero photo is supplied. */
  @media (max-width:560px){ .hero-art{display:none;} }

  /* Section heading block */
  .head-block{max-width:640px;}
  .head-block.center{margin:0 auto;text-align:center;}
  .head-block h2{font-size:clamp(28px,4vw,44px);}
  .head-block .lead{font-size:18px;color:var(--ink-soft);margin-top:18px;}

  /* What you can put on them */
  .what{background:var(--blush);}
  .what-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;}
  .chips{display:flex;flex-wrap:wrap;gap:12px;margin-top:6px;}
  .chip{background:#fff;border:1px solid rgba(122,31,80,.2);color:var(--ink);
    font-family:var(--display);font-weight:500;font-size:14px;padding:9px 16px;border-radius:999px;box-shadow:var(--shadow-sm);}
  @media (max-width:760px){ .what-grid{grid-template-columns:1fr;gap:28px;} }

  /* Choose your path */
  .path-cards{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:44px;}
  .path-card{border-radius:var(--radius-lg);padding:40px;text-decoration:none;display:flex;flex-direction:column;gap:14px;box-shadow:var(--shadow-sm);border:1px solid var(--line);transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease;}
  .path-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);}
  .path-card.business{background:var(--ink);color:#fff;border-color:var(--ink);}
  .path-card.personal{background:var(--blush);border-color:rgba(122,31,80,.2);color:var(--ink);}
  .path-card .tag{font-family:var(--display);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);}
  .path-card.business .tag{color:rgba(255,255,255,.72);}
  .path-card h3{font-size:26px;}
  .path-card p{font-size:16px;flex:1;line-height:1.6;color:var(--ink-soft);}
  .path-card.business p{color:rgba(255,255,255,.8);}
  .path-card .go{display:inline-flex;align-items:center;gap:8px;font-family:var(--display);font-weight:600;font-size:15px;color:var(--accent);}
  .path-card.business .go{color:#fff;}
  @media (max-width:760px){ .path-cards{grid-template-columns:1fr;} .path-card{padding:32px;} }

  /* Who it's for */
  .cards{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:48px;}
  .card{
    background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);
    padding:34px;box-shadow:var(--shadow-sm);text-decoration:none;color:var(--ink);
    display:flex;flex-direction:column;gap:14px;
    transition:transform .2s ease, box-shadow .2s ease, border-color .2s ease;
  }
  .card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);border-color:rgba(122,31,80,.28);}
  .card .tag{font-family:var(--display);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);}
  .card h3{font-size:24px;}
  .card p{color:var(--ink-soft);font-size:16px;flex:1;}
  .card .go{display:inline-flex;align-items:center;gap:8px;font-family:var(--display);font-weight:600;font-size:15px;color:var(--accent);}
  .card.feature{
    grid-column:1 / -1;background:var(--ink);color:#fff;border-color:var(--ink);
    display:grid;grid-template-columns:1.3fr 1fr;gap:30px;align-items:center;padding:44px;
  }
  .card.feature .tag{color:var(--accent);}
  .card.feature p{color:rgba(255,255,255,.74);font-size:18px;}
  .card.feature .go{color:#fff;}
  .card.feature:hover{transform:translateY(-4px);box-shadow:0 24px 50px rgba(26,26,26,.28);}
  .feature-badge{
    align-self:start;display:inline-flex;align-items:center;gap:8px;background:var(--accent);
    color:#fff;font-family:var(--display);font-weight:600;font-size:12px;letter-spacing:.1em;
    text-transform:uppercase;padding:7px 14px;border-radius:999px;
  }
  .feature-vis{display:flex;justify-content:flex-end;}
  .logo-pocket{
    width:150px;height:190px;border-radius:18px;background:linear-gradient(150deg,#2a2522,#403933);
    border:1px solid rgba(255,255,255,.12);transform:rotate(5deg);
    display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;box-shadow:var(--shadow-md);
  }
  .logo-pocket .yl{width:62px;height:62px;border-radius:12px;border:2px dashed rgba(255,255,255,.5);display:flex;align-items:center;justify-content:center;font-family:var(--display);font-size:12px;color:rgba(255,255,255,.7);text-align:center;line-height:1.2;}
  .logo-pocket .pl{font-family:var(--display);font-size:11px;letter-spacing:.1em;color:rgba(255,255,255,.5);text-transform:uppercase;}
  @media (max-width:760px){
    .cards{grid-template-columns:1fr;}
    .card.feature{grid-template-columns:1fr;padding:32px;}
    .feature-vis{justify-content:flex-start;}
  }

  /* Why choose us */
  .why-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start;}
  .reasons{display:flex;flex-direction:column;gap:0;}
  .reason{display:flex;gap:18px;padding:22px 0;border-bottom:1px solid var(--line);}
  .reason:last-child{border-bottom:none;}
  .reason .rnum{font-family:var(--display);font-weight:700;font-size:15px;color:var(--accent);flex:none;width:30px;padding-top:2px;}
  .reason h3{font-size:19px;margin-bottom:4px;}
  .reason p{font-size:15.5px;color:var(--ink-soft);}
  @media (max-width:760px){ .why-grid{grid-template-columns:1fr;gap:32px;} }

  /* Shipping band */
  .ship{background:var(--ink);color:#fff;}
  .ship .inner{display:flex;gap:28px;align-items:center;}
  .ship .globe{width:54px;height:54px;border-radius:50%;border:1.5px solid rgba(255,255,255,.3);display:flex;align-items:center;justify-content:center;flex:none;}
  .ship p{color:rgba(255,255,255,.82);font-size:17px;max-width:78ch;}
  .ship strong{color:#fff;font-weight:600;}
  @media (max-width:600px){ .ship .inner{flex-direction:column;align-items:flex-start;gap:18px;} }

  /* How it works */
  .steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:48px;}
  .step{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px;box-shadow:var(--shadow-sm);}
  .step .sn{font-family:var(--display);font-weight:700;font-size:40px;color:var(--blush);-webkit-text-stroke:1.5px var(--accent);line-height:1;margin-bottom:18px;}
  .step h3{font-size:20px;margin-bottom:8px;}
  .step p{color:var(--ink-soft);font-size:15.5px;}
  @media (max-width:760px){ .steps{grid-template-columns:1fr;} }

  /* KBB trust */
  .kbb{background:var(--blush);}
  .kbb-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;}
  .kbb p{font-size:18px;color:var(--ink-soft);margin-top:18px;}
  .kbb .kmark{
    background:#fff;border-radius:var(--radius-lg);padding:40px;box-shadow:var(--shadow-md);text-align:center;
    border:1px solid rgba(122,31,80,.14);
  }
  .kbb .kmark .kbig{font-family:var(--display);font-weight:700;font-size:30px;letter-spacing:-.02em;}
  .kbb .kmark .ksub{font-size:14px;color:var(--ink-soft);margin-top:8px;letter-spacing:.04em;text-transform:uppercase;font-family:var(--display);font-weight:500;}
  .kbb .kmark .kline{height:1px;background:var(--line);margin:24px 0;}
  .kbb .kstats{display:flex;justify-content:space-around;gap:16px;}
  .kbb .kstat .n{font-family:var(--display);font-weight:700;font-size:26px;color:var(--accent);}
  .kbb .kstat .l{font-size:12.5px;color:var(--ink-soft);margin-top:2px;}
  @media (max-width:760px){ .kbb-grid{grid-template-columns:1fr;gap:32px;} }

  /* FAQ */
  .faq-list{display:flex;flex-direction:column;gap:16px;margin-top:48px;max-width:820px;}
  .qa{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:26px 30px;box-shadow:var(--shadow-sm);}
  .qa h3{font-size:19px;margin-bottom:8px;}
  .qa p{color:var(--ink-soft);font-size:16px;}

  /* Final CTA */
  .final{background:var(--accent);color:#fff;text-align:center;}
  .final h2{font-size:clamp(32px,5vw,54px);font-weight:700;}
  .final p{color:rgba(255,255,255,.9);font-size:18px;margin:18px auto 32px;max-width:46ch;}
  .final .btn-light{font-size:18px;padding:18px 36px;}

  /* Footer */
  footer.site{background:var(--ink);color:rgba(255,255,255,.72);padding:54px 0 40px;}
  .foot{display:flex;justify-content:space-between;align-items:flex-start;gap:32px;flex-wrap:wrap;}
  .foot .fbrand{font-family:var(--display);font-weight:700;font-size:20px;color:#fff;display:flex;align-items:center;gap:10px;}
  .foot .fbrand .dot{width:10px;height:10px;border-radius:50%;background:var(--accent);}
  .foot-links{display:flex;gap:28px;flex-wrap:wrap;}
  .foot-links a{color:rgba(255,255,255,.72);text-decoration:none;font-size:15px;font-weight:500;}
  .foot-links a:hover{color:#fff;}
  .foot-note{margin-top:34px;padding-top:24px;border-top:1px solid rgba(255,255,255,.12);font-size:14px;color:rgba(255,255,255,.55);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;}

  /* Grouped-column footer */
  .foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:44px;align-items:start;}
  .foot-brand .fbrand{margin-bottom:16px;}
  .foot-tag{color:rgba(255,255,255,.6);font-size:14.5px;line-height:1.55;max-width:330px;margin:0 0 20px;}
  .foot-brand .btn-primary{color:#fff;display:inline-flex;}
  .foot-col h4,.foot-col .foot-h{font-family:var(--display);font-weight:600;font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.5);margin:0 0 16px;}
  .foot-col a{display:block;color:rgba(255,255,255,.72);text-decoration:none;font-size:15px;font-weight:500;margin-bottom:11px;}
  .foot-col a:hover{color:#fff;}
  .foot-col a[aria-current="page"]{color:#fff;}
  @media(max-width:720px){.foot-grid{grid-template-columns:1fr 1fr;gap:34px 24px;}.foot-brand{grid-column:1/-1;}}

  .sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0;}

/* ---- B2B / shared additions ---- */
/* :not(.btn) matters — this outspecifies `.nav-links .btn-primary`, so on the
   page a nav CTA points to it rendered ink-on-plum, 1.77:1 (2026-07-20). */
.nav-links a[aria-current="page"]:not(.btn){color:var(--ink);}
.anchors{display:flex;gap:18px;flex-wrap:wrap;margin-top:26px;}
.anchor{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 26px;box-shadow:var(--shadow-sm);flex:1;min-width:190px;}
.anchor .n{font-family:var(--display);font-weight:700;font-size:32px;color:var(--accent);letter-spacing:-.02em;}
.anchor .l{font-size:14px;color:var(--ink-soft);margin-top:4px;}
.note{font-size:14px;color:var(--ink-soft);margin-top:16px;}
.checklist{list-style:none;padding:0;margin:22px 0 0;display:flex;flex-direction:column;gap:14px;max-width:640px;}
.checklist li{display:flex;gap:13px;align-items:flex-start;font-size:16.5px;color:var(--ink-soft);}
.checklist li .tick{width:20px;height:20px;border-radius:50%;background:var(--blush);display:inline-flex;align-items:center;justify-content:center;flex:none;margin-top:2px;}
.checklist li .tick svg{width:11px;height:11px;}
.checklist li strong{color:var(--ink);font-weight:600;}


  /* ============================================================
     MOTION LAYER (scroll reveal, marquee, hero photo, tiles)
     Principles: ease-out cubic-bezier(.23,1,.32,1); transform+opacity
     only; sub-300ms for interaction, longer allowed for marketing
     reveal; full prefers-reduced-motion fallback.
     ============================================================ */
  :root{ --ease-out:cubic-bezier(.23,1,.32,1); }

  /* Scroll reveal */
  .reveal{ opacity:0; transform:translateY(18px); will-change:transform,opacity;
    transition:opacity .6s var(--ease-out), transform .6s var(--ease-out);
    transition-delay:var(--rd,0ms); }
  .reveal.in{ opacity:1; transform:none; }

  /* Hero photo stage */
  .hero-stage{ position:relative; min-height:360px; display:flex;
    align-items:center; justify-content:center; }
  .hero-wrapper{ width:min(78%,360px); height:auto; filter:drop-shadow(0 28px 46px rgba(122,31,80,.28));
    animation:floatY 6s ease-in-out infinite; }
  .hero-tile{ position:absolute; width:118px; height:auto; border-radius:14px;
    filter:drop-shadow(0 14px 26px rgba(26,26,26,.24)); }
  .hero-tile.ht1{ left:2%; bottom:8%; animation:floatY 5s ease-in-out infinite .4s; }
  .hero-tile.ht2{ right:1%; top:6%; animation:floatY 5.6s ease-in-out infinite .9s; }
  @keyframes floatY{ 0%,100%{transform:translateY(0) rotate(var(--rot,0deg));}
    50%{transform:translateY(-14px) rotate(var(--rot,0deg));} }
  .hero-tile.ht1{ --rot:-7deg; } .hero-tile.ht2{ --rot:8deg; }

  /* Client marquee */
  .marquee-band{ padding:52px 0; background:#fff; border-top:1px solid var(--line); border-bottom:1px solid var(--line); }
  .marquee-band .lead-line{ text-align:center; color:var(--ink-soft); font-size:15px;
    letter-spacing:.02em; margin-bottom:30px; }
  .marquee-band .lead-line strong{ color:var(--ink); font-weight:600; }
  .marquee{ overflow:hidden; position:relative;
    -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
            mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent); }
  .marquee-track{ display:flex; gap:26px; width:max-content; animation:scrollX 42s linear infinite; }
  .marquee:hover .marquee-track{ animation-play-state:paused; }
  .marquee-track img{ width:104px; height:104px; object-fit:contain; flex:none;
    filter:drop-shadow(0 8px 16px rgba(26,26,26,.14));
    transition:transform .2s var(--ease-out); }
  .marquee-track img:hover{ transform:translateY(-6px) scale(1.05); }
  @keyframes scrollX{ from{transform:translateX(0);} to{transform:translateX(-50%);} }

  /* Card lift on hover (marketing polish) */
  .cards .card, .reason, .step, .qa{ transition:transform .22s var(--ease-out), box-shadow .22s var(--ease-out); }
  @media (hover:hover){
    .cards .card:hover{ transform:translateY(-5px); box-shadow:0 22px 44px rgba(122,31,80,.14); }
    .step:hover, .qa:hover{ transform:translateY(-3px); box-shadow:var(--shadow-md); }
  }

  @media (max-width:760px){
    .hero-stage{ min-height:300px; margin-top:20px; }
    .hero-tile{ width:92px; }
    .marquee-track img{ width:88px; height:88px; }
  }

  /* Accessibility: honour reduced motion */
  @media (prefers-reduced-motion:reduce){
    .reveal{ opacity:1 !important; transform:none !important; transition:none !important; }
    .hero-wrapper, .hero-tile{ animation:none !important; }
    .marquee-track{ animation:none !important; }
    .cards .card:hover, .step:hover, .qa:hover, .marquee-track img:hover{ transform:none !important; }
  }

  /* Showcase grid (per-page image sections) */
  .showcase{ display:grid; grid-template-columns:repeat(auto-fill,minmax(150px,1fr)); gap:18px; margin-top:44px; }
  .showcase figure{ margin:0; background:#fff; border:1px solid var(--line); border-radius:var(--radius);
    padding:16px; display:flex; align-items:center; justify-content:center; box-shadow:var(--shadow-sm);
    transition:transform .22s var(--ease-out), box-shadow .22s var(--ease-out); }
  .showcase img{ width:100%; height:auto; display:block; }
  /* Sparse showcase (e.g. weddings, few real tiles): center + size the tiles so
     the row reads intentional instead of stranded in a wide auto-fill grid.
     Base auto-fill still applies below 640px (2-up on phones). */
  @media (min-width:640px){
    .showcase.tight{ grid-template-columns:repeat(3,200px); justify-content:center; }
  }
  @media (hover:hover){ .showcase figure:hover{ transform:translateY(-5px); box-shadow:0 20px 40px rgba(122,31,80,.13); } }
  @media (prefers-reduced-motion:reduce){ .showcase figure:hover{ transform:none !important; } }

  /* ============================================================
     PRICE TABLES (added 2026-07-02) — retail + bulk ladders
     ============================================================ */
  .price-tables{ display:grid; grid-template-columns:1fr 1fr; gap:26px; margin-top:44px; align-items:start; }
  @media (max-width:820px){ .price-tables{ grid-template-columns:1fr; } }
  .price-card{ background:#fff; border:1px solid var(--line); border-radius:var(--radius-lg);
    padding:34px; box-shadow:var(--shadow-sm); }
  .price-card.b2b{ background:var(--ink); color:#fff; border-color:var(--ink); }
  .price-card .ptag{ font-family:var(--display); font-size:12px; font-weight:600; letter-spacing:.14em;
    text-transform:uppercase; color:var(--ink-soft); }
  .price-card.b2b .ptag{ color:var(--accent); }
  .price-card h3{ font-size:24px; margin:8px 0 4px; }
  .price-card .pintro{ font-size:15px; color:var(--ink-soft); margin-bottom:6px; }
  .price-card.b2b .pintro{ color:rgba(255,255,255,.72); }
  .ptable{ width:100%; border-collapse:collapse; margin-top:18px; }
  .ptable th, .ptable td{ padding:13px 6px; text-align:left; font-size:16px; border-bottom:1px solid var(--line); }
  .ptable thead th{ font-family:var(--display); font-size:11.5px; font-weight:600; letter-spacing:.09em;
    text-transform:uppercase; color:var(--ink-soft); border-bottom:1.5px solid var(--accent); }
  .ptable td.unit, .ptable th.unit{ text-align:right; }
  .ptable td.unit{ font-family:var(--display); font-weight:700; font-size:19px; color:var(--accent); letter-spacing:-.01em; }
  .ptable tr:last-child td{ border-bottom:none; }
  .price-card.b2b .ptable th, .price-card.b2b .ptable td{ border-color:rgba(255,255,255,.14); color:rgba(255,255,255,.85); }
  .price-card.b2b .ptable thead th{ color:rgba(255,255,255,.6); border-bottom-color:#fff; }
  .price-card.b2b .ptable td.unit{ color:#fff; }
  .price-card .pnote{ font-size:13.5px; color:var(--ink-soft); margin-top:16px; line-height:1.5; }
  .price-card.b2b .pnote{ color:rgba(255,255,255,.6); }
  .price-card .pcta{ display:inline-flex; margin-top:22px; }

  /* Compact inline price strip (homepage / hub teaser) */
  .price-strip{ display:flex; flex-wrap:wrap; gap:14px; margin-top:30px; }
  .price-strip .pchip{ background:#fff; border:1px solid var(--line); border-radius:var(--radius);
    padding:16px 20px; box-shadow:var(--shadow-sm); min-width:120px; }
  .price-strip .pchip .pu{ font-family:var(--display); font-weight:700; font-size:24px; color:var(--accent); letter-spacing:-.02em; }
  .price-strip .pchip .pl{ font-size:13px; color:var(--ink-soft); margin-top:3px; }

  /* ============================================================
     UNIFIED PRICE GRID (added 2026-07-03) — one scale, all 10 tiers,
     dark panel echoing the KBB bulk page. Replaces the retail/bulk
     two-card split on the prices page.
     ============================================================ */
  .price-panel{ background:var(--ink); color:#fff; border-radius:var(--radius-lg); padding:52px 48px; text-align:center; }
  .price-panel h2{ font-size:clamp(26px,3.4vw,40px); color:#fff; }
  .price-panel .pp-intro{ color:rgba(255,255,255,.74); max-width:62ch; margin:16px auto 0; font-size:17px; }
  .price-grid{ display:grid; grid-template-columns:repeat(5,1fr); gap:12px; margin:36px 0 0; }
  .ptier{ background:rgba(255,255,255,.055); border:1px solid rgba(255,255,255,.12); border-radius:14px; padding:18px 10px; }
  .ptier .pq{ font-family:var(--display); font-size:13px; font-weight:600; color:rgba(255,255,255,.62); letter-spacing:.02em; }
  .ptier .pp{ font-family:var(--display); font-weight:700; font-size:25px; color:#fff; letter-spacing:-.02em; margin-top:7px; }
  .ptier.hot{ background:var(--accent); border-color:var(--accent); }
  .ptier.hot .pq{ color:rgba(255,255,255,.85); }
  .pp-foot{ color:rgba(255,255,255,.72); margin-top:28px; font-size:15px; }
  .pp-foot strong{ color:#fff; font-weight:600; }
  @media (max-width:860px){ .price-grid{ grid-template-columns:repeat(3,1fr); } .price-panel{ padding:34px 22px; } }
  @media (max-width:520px){ .price-grid{ grid-template-columns:repeat(2,1fr); } }

  /* Inline hero image for pages without a marquee */
  .hero-figure{ margin:34px 0 0; display:flex; justify-content:center; }
  .hero-figure img{ width:min(70%,300px); height:auto; animation:floatY 6s ease-in-out infinite;
    filter:drop-shadow(0 24px 40px rgba(122,31,80,.26)); }
  @media (prefers-reduced-motion:reduce){ .hero-figure img{ animation:none !important; } }

  /* ============================================================
     KEYBOARD ACCESSIBILITY (added 2026-07-02)
     1. Visible focus ring on every interactive element — none existed,
        so keyboard/switch users had no position indicator.
     2. Desktop dropdown nav was :hover-only with visibility:hidden
        items, so keyboard users could not reach the 5 B2B pages or
        the 2 Occasions pages from the top nav. :focus-within opens it.
     ============================================================ */
  a:focus-visible,
  button:focus-visible,
  .btn:focus-visible,
  .nlink:focus-visible,
  .nav-toggle:focus-visible,
  .drop a:focus-visible,
  .foot-col a:focus-visible,
  .path-card:focus-visible,
  .card:focus-visible{
    outline:2px solid var(--accent);
    outline-offset:3px;
    border-radius:6px;
  }
  .btn:focus-visible,
  .path-card:focus-visible,
  .card:focus-visible{ outline-offset:4px; }
  /* On the dark business path-card / ship band, use a light ring for contrast */
  .path-card.business:focus-visible,
  .btn-light:focus-visible{ outline-color:#fff; }

  /* Desktop: let keyboard focus open the dropdown, matching :hover */
  @media (hover:hover){
    .nav-item.has-drop:focus-within .drop{
      opacity:1; visibility:visible; transform:translateY(0);
    }
    .nav-item.has-drop:focus-within .nlink .dcaret{ transform:rotate(180deg); }
  }

/* a11y sweep 2026-07-15 */
.skip-link{position:absolute;left:-9999px;top:0;z-index:200;background:var(--accent);color:#fff;padding:10px 18px;border-radius:0 0 8px 0;font-weight:600;text-decoration:none;}
.skip-link:focus{left:0;}

/* gold brand mark 2026-07-15 */
.brand-mark{height:30px;width:auto;flex:none;}
.brand{gap:9px;}